At the official launch event in NYC, Einride introduced a range of new products adapted specifically for the U.S. market. Our team was commissioned to produce a photoshoot of a POD-1, and create 360 HDRI and Backplates for POD-2 CGI integration. Shot in iconic places in NYC for 2 days and 1 day of location scouting.

OUR ROLE: Location scouting, custom 360 HDRI Photography, Automotive photography, Backplates Retouching, Color Grading.

CLIENT: EINRIDE

PRODUCTION COMPANY: BEIGE

PHOTO AGENT: ELIZABETH POJE

PHOTOGRAPHY: DMITRY BOCHAROV

CGI: RAW-CONCEPT